Credit card partnerships

Get the most from your brand

Offering a credit card is often an attractive proposition for many organisations looking to generate additional income and extend their range of services to customers. There is however a bewildering choice of suppliers, features and benefits which can be confusing to those who are new to the market. Affinity Solutions has a wealth of experience in the affinity credit card market and is perfectly placed to help you develop your card strategies, choose the right partner and get the most from your marketing strategy.

Delivering the promise

The process used to develop and implement an affinity card strategy is dependent on your exact requirements and experience, but may include:

• Healthcheck – How is your existing credit card partnership performing?
• Strategy – How will the credit card fit within your wider marketing strategy?
• What is the overall potential of the opportunity? What do you have to offer a credit card supplier?
• Selection – Which providers should be approached and how?
• Communication – How can the opportunity be communicated in a way which generates interest and differentiates from competition?
• Evaluation – How can responses be compared? How will a partner be chosen?
• Negotiation – Where are the key areas of flexibility and what are the key questions to ask?
• Contractual – How can you protect your interests and ensure a balanced agreement?
• Management – How will the agreement be monitored and nurtured over time?

Account experience

Affinity Solutions is the UK’s leading authority on affinity credit card agreements, with experience gained from working with many affinity groups and card issuers. Experience includes:

• Selection, negotiation, facilitation and management of a market leading credit card arrangement for one of the UK’s highest profile charities
• Product design, partner selection and implementation of a credit card partnership which included the successful integration of a card with an existing loyalty programme
• Creating an added value partner strategy for one of the UK’s leading high street banks
• Selection and negotiation of a credit card agreement for one of the UK’s leading youth charities