The challenge

• HSBC is one of the UK’s leading high street banks with 6 million customers and 3.7 million credit card accounts
• Marks and Spencer Financial Services grew out of the M&S Chargecard and now accounts for around 20% of the Group’s revenues
• Our role was to identify innovative partnership opportunities to support particular credit card marketing activities

The task

• Identify partnership opportunities
• Communicate the benefits of the partnership
• Negotiate offers
• Draw up Heads of Agreement
• Coordinate provision of copy and artwork

The result

• Successfully negotiated a number of offers with leading brands which generated in excess of £100,000 of sales in the first month from one partnership alone