Lifestage marketing

Understanding lifestage

Developing a lifestage approach to marketing and partnership strategy can offer distinct advantages for customer acquisition and loyalty. Whether you are looking to gain access to customers at certain lifestage events, or want to add value to your customer proposition through lifestage insights and product enhancements, Affinity Solutions can help.

Delivering the promise

The process used to develop and implement a lifestage marketing strategy will be tailored to your specific needs but may include the following:

• Lifestage analysis – What are the target lifestage groups? Within each stage, what are the purchase triggers?
• Strategy – What are the needs and influences of the target lifestage groups? Which communication channels are required to drive real volume?
• Identification – Which channels and brands offer the greatest potential to target customers at key lifestage events? How can partnerships support the proposition?
• Proposition – How can the proposition be tailored to different lifestage groups? What will the final partner and customer propositions be?
• Competition – Will the proposition stand out and be competitive within the market place?

Affinity Solutions can help to develop, implement and manage partnerships to support your lifestage strategy, using our extensive market knowledge and contact network. Support can include:

• Contacts – Identifying partners and establishing contact with decision makers
• Negotiation – Facilitating a commercial agreement and addressing any issues which may arise
• Implementation – Managing practical issues associated with the launch
• Account Management – Supporting partnerships throughout their lifetime

Account experience

Affinity Solutions has experience of lifestage marketing within several different business sectors, including:

• Advising a major UK financial services company about developing a lifestage strategy within corporate partnerships
• Developing a partnership strategy for the UK’s leading digital broadcaster to target the ‘grey market’
• Sourcing lifestage partners for a leading niche financial services provider
• Developing an added-value programme aligned to lifestage requirements for a voluntary service organisation
• Advising a major pre-school charity about lifestage partners to support a parent membership programme